Local Services Ads
Top of Google. Pay per lead.
Local Services Ads sit above everything else on Google for service searches, carry Google’s trust badge, and charge you for leads rather than clicks.
What are Local Services Ads?
Local Services Ads are Google’s own adverts for local trades and services. They show at the very top of the page with your reviews and a badge to say Google has checked your business. Customers call or message you directly from the ad, and you pay for the lead, not the click.
Getting accepted takes some paperwork and checks, and the ads need managing once they are live: disputing leads that should not have been charged, answering quickly, and keeping your reviews coming in. We handle all of it.
How it works
Apply. Launch. Manage.
From application to steady leads.
01 · Apply
Through the checks.
We prepare your profile, insurance and licence documents and take you through Google’s screening so it goes through first time.
- Application
- Verification
- Badge
02 · Launch
Set up to win.
Services, areas, budget and hours set to match the jobs you actually want.
- Job types
- Service areas
- Budget
03 · Manage
Every lead counted.
Leads rated and disputed where they should be, response times watched, and results tracked alongside your other campaigns.
- Lead disputes
- Reviews
- Reporting
Why it works.
- 01
Top of the page
Shown above the normal ads and the map for the searches it covers.
- 02
Pay per lead
You pay for real enquiries from customers, not for clicks.
- 03
Built in trust
Google’s badge and your reviews appear right on the ad.
- 04
Works with PPC
Run alongside your search ads, with one set of targets and one report.
- 05
Lead disputes
We challenge leads that should not have been charged.
- 06
Fast follow up
Missed call alerts so no lead sits waiting.
Got questions?
Is my business eligible?
Local Services Ads cover a growing list of trades and services in the UK, but not every category. Tell us what you do and we will check before you spend any time on it.
How is it different from Google Ads?
Google Ads charges per click and you choose the keywords. Local Services Ads charge per lead and Google matches you to searches based on your services and area. Most businesses do best with both.
Let’s talk
Let’s chat.
- 01 A person reads itUsually Max, our business development director, who will look after you from the first call.
- 02 You hear back within one working dayWith a straight answer and an honest idea of cost.
- 03 A 15 minute call, if it is worth oneNo pitch deck. If we are not the right fit, we will say so.