PPC management
PPC that pays back.
Google Ads and Microsoft Ads, built around what a customer is worth to you and judged on the calls and enquiries they bring in. Not clicks.
What is PPC?
Pay per click puts your business at the top of Google and Bing for the searches that mean someone is ready to buy, whether that is an MOT this week or a burst pipe right now, and you only pay when they click. It is the quickest way to get in front of people who need you today.
It is also the quickest way to spend a lot of money on nothing. The difference is in the setup and the care: tracking every call and form properly, keeping out searches that will never buy, sending people to a page that converts, and someone watching the account every week, not once a month.
How it works
Measure. Build. Refine.
Three steps, in that order. The third never stops.
01 · Measure
Tracking before spend.
Before a penny goes live we track calls and forms properly and agree what a lead is worth to you. That number decides every budget and bid that follows.
- Call and form tracking
- Lead value
- Offline conversions
02 · Build
Built to be read later.
Campaigns, keywords, negatives and landing pages set up so the reporting still makes sense in six months, not just on launch day.
- Search
- Performance Max
- Microsoft Ads
03 · Refine
Watched every week.
Search terms reviewed, wasted spend cut, budget moved to what brings in work, and ads refreshed before they tire.
- Search term reviews
- Budget shifts
- Ad testing
How we run it.
- 01
No percentage of spend
A flat monthly fee agreed up front. We are never rewarded for spending more of your money.
- 02
You own the account
Your Google Ads account, its history and its data stay in your name. If you leave, it all goes with you.
- 03
Calls count
Phone calls tracked back to the keyword, and booked work fed back to Google so it learns from real customers.
- 04
Google and Microsoft
We are partners with both. Bing often brings cheaper clicks and less competition.
- 05
Landing pages
We build and test the pages your ads point to, because a page that converts twice as well halves your cost per lead.
- 06
Reported in pounds
Spend, leads, cost per lead and what changed. Plain English, once a month, with someone to talk it through.
Got questions?
How much should I spend?
Enough for the data to mean something, and never more than your margins support. We work it out from what a customer is worth to you, then forecast what a budget should bring in before anything is spent.
How long until we see results?
Ads show the day they go live. Most accounts settle over the first two to three months as we learn which searches turn into customers, which is why we start with a three month minimum.
Can you take over an account someone else built?
Usually, yes. We audit it first and tell you honestly whether it needs tidying or rebuilding.
Can you guarantee results?
No honest agency can guarantee a cost per lead, because auction prices and competitors are outside anyone’s control. What we guarantee is full access to your account, clear reporting and a team that looks after it properly.
Let’s talk
Let’s chat.
- 01 A person reads itUsually Max, our business development director, who will look after you from the first call.
- 02 You hear back within one working dayWith a straight answer and an honest idea of cost.
- 03 A 15 minute call, if it is worth oneNo pitch deck. If we are not the right fit, we will say so.